Tiffany’s Save The Wild Social Media Campaign

New York Fashion Week is one of the world’s biggest glimpses at our current cultural moment. It’s a semi-annual explosion of our collective unconscious channeled through the fashion world’s most famous brands and artists. Though fashion week can be a chaotic rush of dramatic showings, one constant is designers using their time in the spotlight to highlight political causes that they want to support. This year, Tiffany’s put all of their effort into using fashion week to speak out against ivory poaching in Africa. To get their message heard, they welcomed sixteen models to Jack’s Studio in Greenwich Village to help spread the word on the hashtag #KnotOnMyPlanet.

The #KnotOnMyPlanet social media campaign was as ambitious as they come. The project called for over twenty videos, all of which were shot over the course of just one day. They had to be edited in only four. Color correction and grading had to be done on-set, as the videos were being shot, by our digital imaging technician. He and the rest of our fast and nimble team of editors and technicians were able to launch the campaign less than twelve hours after wrapping production – the fastest turn-around we’ve had at The Paint Shop. From soup to nuts, production to post, we crushed it.

We’re so proud of the work we did with Tiffany’s to spread the word about this serious issue, and we couldn’t be more honored to work with talent that so passionately use their influence to help save the world one small step at a time. Each and every one of the models that we worked with love our elephants and want to see an end to ivory poaching. The Paint Shop believes in using the power of storytelling to bring attention to often unseen issues, and Tiffany’s Save the Wild campaign is doing just that.

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