Up Mountain Switchel is rooted in honoring heritage. We reach our highest potential by taking actions to respect, support, and celebrate our origins. Together, we determine our shared future. Our purpose is realized through our partnership with The Stronghold Society. Joining them in a collaborative mission, we are creating a future where youth of Native and non-native communities are able to share the power of indigenous knowledge, inspiring strength of mind, body, and spirit. Spiritual vitality, the force of life itself, is something each of us has within. Through building skateboarding parks in Native American communities, art and media programs, and supporting healthy living, the Stronghold Society nourishes indigenous knowledge to build leaders of the future. A portion of your purchase of Up Mountain Switchel products goes directly toward real impact. You. Us. Stronghold. Together.

To learn more about Stronghold Society and to support their life-changing work visit the Stronghold Society website.

Directed by: Scott Soens

Edited by: Ian McGee / The Paint Shop